Priyanka Tripathy completed her Ph.D. in 2016 from Ravenshaw University on finding out Consumer Perception and Preference for Emerging Retail Formats of Urban Odisha. She joined the Department of ITM, Ravenshaw University in 2015. She has completed MBA from Utkal University and Post Graduate Diploma in Banking and Relationship Management from Manipal University. She was the topper of Utkal University, MBA. Prior to joining Ravenshaw University, she was working as Asst. Prof. in MIMTS, UGC NET JRF Trainer for Paper 1 and Paper 2 (Management) for Shailabala Women’s College and as Deputy Manager in Kotak Mahindra Bank, Bengaluru. She has presented papers in international conferences held in IIMs, IITs, and NITs. She has publications in Scopus and is also the author of 1 book. Her area of research is focused on retail and consumer behavior.