Dr. Swayambhu K Mishra is currently working as Assistant Professor in the area of Marketing. He has done his MBA in the area of Marketing from KIIT University, Odisha. He has attended many FDPs and Workshops to add value to his profile. He has more than 10 years of teaching and research experience in the extended field of marketing. He has about 12 publications in various peer reviewed journals to his credit. He has been awarded Ph.D. in 2017 from School of Commerce and Management Studies, Ravenshaw University. His Thesis work was based on    “Customer Retention and Acquisition Practices in Indian Banking Sector”. Before joining this university he was associated with many B-School’s of repute. His current research interest is in Digital platform based banking, Emerging sophistication of Banking Services, Evolving Retention practices in Indian Banking Sector. Dr. Mishra is a voracious reader and loves to read books of different genres. Also, interested to council the students.